Sony’s “Long Live Play” TV Ad Celebrates YOU!

A new PlayStation ad has been unveiled by Sony, as part of the company’s new ‘Long Live Play’ campaign, dedicated to none other than the fans of PlayStation. This comes after a teaser trailer was unveiled by Sony last week, insinuating some kind of reveal scheduled for today.

Early last month, Sony made the announcement that they were on the lookout for “a few good gamers” to assist in a special assignment to the brand-new ‘Long Live Play’ campaign. Asking PlayStation fans to email pictures of themselves holding a PS3 controller and in 30 words-or-less; describe how they epitomize the ultimate PlayStation gamer. After reaming through the thousands of responses sent, here is the end result.

With the gobsmacking array of cameo appearances from both multi-platform and PS3-exclusive titles, the message of this campaign is simple – PlayStation and its titles would be nothing without the fans. How many video game icons can you pick out?

On the US PlayStation Blog, Sony’s VP of product marketing, Scott Steinberg had this to say:

It is our hope that this film showcases to all gamers the incredible characters and experiences that make PlayStation 3 the ultimate platform for people who love to game. You know that PlayStation has the industry’s best line-up of exclusive software titles, features highly immersive motion-control and 3D gaming, and free access to vast amounts of sports, movies, TV, games and more on PlayStation Network. Now, with your help, we’re spreading the word so the world knows that PlayStation continues to be the top destination for gaming.