PlayStation Offers PS4 & PS3 Owners The Chance To Personalise Controllers

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Posted May 17, 2014 by Simon Marshall in Announcements, News, PS3, PS4, Sony, Sony News

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With only weeks before the 2014 FIFA World Cup Brazil kicks off, PlayStation is offering avid gamers the chance to get their hands on bespoke personalised PlayStation controllers with a FREE customisation service aimed at enhancing their World Cup gaming experience.

To celebrate being the Official Gaming Console of the 2014 FIFA World Cup, PlayStation is inviting customers to design their very own DualShock4 and DualShock3 controllers by having their favourite player names, numbers and teams emblazoned on them by a top team of world-class graffiti artists.

Controllers will be customised for FREE when handed in at the PlayStation Customisation Stations which will be popping up at Westfield Stratford, the Bullring Shopping Centre in Birmingham and Piccadilly Gardens in Manchester, from Saturday 24th May – Sunday 8th June.

Customers will also have the opportunity to win personalised controllers at the pop up locations by taking part in various challenges and competitions on FIFA 14.

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For more information on the PlayStation World Cup personalised controllers and the Customisation Stations, including announcements and other exclusive events head to: https://www.facebook.com/playstationaccess

  • What: Visit the PlayStation Customisation Stations for bespoke controller personalisation
  • When/where: Saturday 24th May – Bullring Shopping Centre, Birmingham, B5 4BU
  • Saturday 31st May – Piccadilly Gardens, Manchester, M1 3BG
  • Saturday 7th & Sunday 8th June – Westfield Stratford City, London, E20 1EJ

This seems to be a great piece of marketing by PlayStation, especially because they are offering it for free. Although the service is only available in three cities in England, football fans will be able to enhance their anticipation for the tournament in Brazil by customising their DualShock 4 and DualShock 3 controllers. Another aspect of this promotion which will play into PlayStation’s hands is that there aren’t many variations of the DualShock 4 available yet for the PS4 and, even at that the controllers are relatively expensive. Hopefully many gamers will take advantage of this promotion and make their controller stand out from the crowd.


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