Destiny Sales Hits $500 Million On Day One & Smashes Even More Records!

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Posted September 11, 2014 by Richard Lee Breslin in Gaming News, PS3, PS4, Retail, Xbox 360, Xbox One

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We all knew that Destiny was going to go down rather well with gamers across the world, but Activision has revealed just how successful the launch for their new IP was.  On the opening day of the Destiny release, sales have exceeded over $500 million!  More than enough to keep even Dr Evil happy.

In fact, Destiny has broke a number of records, such as being the most pre-ordered videogame IP in history, which resulted in more the 4.6 million gamers participating in its open beta.  It is the most successful new videogame franchise at launch of all time.  It is also the highest selling day one digital console release in history.  With Destiny still being in its very early days, it is well and truly on track to becoming Activision’s “Next Billion Dollar Franchise”.

Here’s what CEO of Activision Blizzard; Bobby Kotick had to say on Destiny hitting these impressive milestones:

Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.

CEO of Activision Publishing; Eric Hirshberg also had this to say:

Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.

Destiny is out now for the PS3, PS4, Xbox 360 and Xbox One.


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